By Amanda Wicks
Kings of Leon released the music video for their newest single “Waste a Moment,” and it seems as though they want viewers to do just that with their rambling visual treatment.
The video seems to combine the experimentation of earlier cinema forms, like French New Wave, with the self-conscious aesthetic so many contemporary films now exhibit. It’s striking shot after striking shot, but assembled into a linear narrative it makes little sense. Although there seems to be some kind of story, the way it’s been edited together feels as though someone took a feature length film, randomly cut out three minutes and then edited that together for audiences to understand without seeing the other 87 minutes.
Let’s break it down: A group of three cheerleaders open the video. They sit in a field while one watches two cops drop dead. From there, Caleb Followill gets into a standoff with an older man, and he and Jared Followill later end up blindfolded. The cheerleaders reappear later on, also blindfolded. In fact, the metaphor of eyesight becomes a strong one between the blindfolds and later shots of a hand holding an eyeball.
Fans can likely read into a deeper meaning, but it seems as though the band might be messing with viewers by having them “waste a moment” watching this strange amalgamation of a video.
The song appears on the band’s forthcoming album Walls, which drops October 14th.