“Thursday’s The New Friday” C3 Presents Tells XRT Lollapalooza Will Be a 4 Day Event in 2017.

The masterminds behind Lollapalooza, The three Charlies of C3 Presents, came over today to the XRT media area to talk about Lollapalooza’s 25th anniversary, special relationships they have with the city, and one super exciting announcement!

They began the conversation with Marty talking about what it’s like expanding the fest to four days this year. “You know the four day show is 25 percent bigger, it’s extra work on the staff, extra work on you.”

Bring on the work! “Thursday’s the new Friday” C3 said that Lollapalooza 2017 will also be four days long. Get used to the extended format, it looks like it’s here to stay.

More from Andy Koval
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