20 years later, the name has changed to make it more inclusive, but the concept remains the same: on this day, daughters and sons from 8 to 18 accompany their parent(s) or guardian(s) to the workplace for an inside look at where the money comes from. My daughters, Kara and Jane, helped me host about 10 years of father/daughter radio shows on XRT since the first in 1993. Kara was 8 years old and, on the way in that day, she said she wasn’t going to talk. Once the red light went on, however, she demanded to be interviewed extensively. Her sister joined the team a few years later (as soon as she was old enough to realize she could get a day off school too) and we talked about education and how happy they were that their dad was not a dictator or a coal-miner. Backstreet Boys and N’ Sync made their XRT debuts, we measured the confidence level of Chicago’s children with the self-esteem-o-meter and XRT account executive Patty Reilly-Murphy turned “Green River” by Credence into “Self-Esteem Giver”, the unofficial anthem of Take Our Daughter’s To Work Day. We interviewed special musical guests like the Goo Goo Dolls and the Psychedelic Furs and got a great picture spread in the Sun Times. (Tom Marker and daughter Lucia had a memorable chat with Sheryl Crow!) There was a little arguing and crying over the amount of air time each daughter got and the occasional awkward moment of radio silence, but that’s what learning moments are all about. Today, Kara and Jane are grown women with college degrees and new, exciting jobs. They give some of the credit to their radio baptism by fire and high level exposure to the self-esteem beam. (300 times the recommended dose!) So proudly take your kids along on the commute today and whenever you can because the sooner they learn how American business works, the faster they’ll be able to fix it.