The Who Sell Out

View Comments
The Who Sell Out

The Who Sell Out

[pullquote quote="How about Who songs on commercials? 'Bargain' for a Wallmart spot? 'Magic Bus' for the CTA? 'I Can See for Miles' for Spex Optical?" credit="Terri Hemmert"]The Who Sell Out. Name of a marvelous album by the Who. And a headline used by a gazillion writers (now myself included) to report that Pete Townshend has sold the publishing rights to his amazing list of songs to the Spirit Music Group. That means you’ll be hearing more Who songs in movies, TV and on commercials. Some potential future projects with this music: a new run on Broadway for the Tommy musical, theatrical production of Quadrophenia, or a theatre space designed to showcase the music of the Who. Nobody is sayin how much Pete will take to the bank on this deal, but its millions of $$$$$. Pete says he plans to use this money to finance new solo projects. He sure won’t worry about paying the mortgage.

Now he won’t have to worry about the profit line of his forthcoming memoir, or the possible Quadrophenia tour in the fall. Takes some pressure off.

[photogallerylink id=57949 align=left]But how about Who songs on commercials? Bargain for a Wallmart spot? Bell Boy for Hyatt Hotels? Boris the Spider for an insect extermination service? Going Mobile for Metra trains? Magic Bus for the CTA? I Can See for Miles for Spex Optical? My Generation for AARP? Your turn. What do you think?


Audio On-Demand: The Who Quadrophenia -The Director’s Cut

One Louder — Frank E. Lee’s 11/11/11 Playlist

Audio: Townshend Talks To XRT

The Who Friday Feature: Lin’s Odds and Sods

Find Out What We Just Played

Access XRT DJ Playlists

Win Exclusive VIP Experiences

Download FREE MP3s

Listen To Full Albums

Access Additional MP3’s on MP3.com

Connect with XRT on Facebook

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 801 other followers