Really, with [lastfm link_type="artist_info"]Bon Iver[/lastfm], it’s been all about nature lately. Justin Vernon has spent time up in Wisconsin hunting deer for “food and tradition,” the video for “Holocene” is a breathtaking look at the landscapes of Iceland, they have outdoorsy videos for every song on Bon Iver, and hell, they even work out together outside.
Now, CBS has a new ad promoting the Grammys and in the ad they use “Holocene,” which is up for a few awards. You can check it out for yourself below. Justin hasn’t always been excited about the awards show, but he may be coming around a little bit. Win or lose, they still have my vote for #1 album of 2011.